Tokens, components and the discipline that keeps a product visually consistent as it grows.
Written by Kerne Type for SM Digital Hub. This article walks through the practical decisions behind the topic, the trade-offs worth knowing, and a checklist you can apply to your own work today.
Why it matters
Digital products live or die on clarity. The creators who win are the ones who make the value obvious in the first few seconds.
Where to start
Start small, ship, and let real buyer behaviour tell you what to refine next.